I agree that they are going to combine the public WT & Awake. It's obviously part of a plan to reduce the amount of literature produced since the profitablility must not be there. They couldn't do it all at once because they must have felt it would be too hard for JWs to deal with. Seems silly, its just a magazine!
My prediction is that no later than 1-1-11 there will be only 1 mag offered to the public. My guess is that they will make further "adjustments" and end up only offering tracts at the initial calls in the not too distant future.
Berean, I've also thought that they may push tithing but that could have a backlash effect. They've railed against it so long that it may be a hard sell. It would certainly put those who go but don't make donations in a tough position. I would have a difficult time giving a dime to the WTS.